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Kendrick Lamar is now one of the game’s best and most critically-acclaimed MCs, but don’t think it was strictly because of good luck. In a new PSA, that we hoped was a song, K. Dot hammers home the message that hard work will always pays off. 

Considering he scooped 11 Grammy nominations, he’s on to something. But will he win Album of the Year?

Watch the Dave Meyers-directed clip below.

Photo: screen cap

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