Anderson .Paak is the face of the 2016-17 NBA Tip-Off as well as their season-long promotions. Yes lawd!
Anderson .Paak scores another win in what has been an epic 2016 for him. The singer/rapper/producer has been drafted by the NBA to be featured in two campaigns this season.
For the Tip-Off campaign .Paak’s song “Come Down” is given a custom music video, produced by Turner Sports, with him inside an indoor skydiving wind tunnel without strings or CG effects. The video, which also features NBA highlights, gives viewers the full concert vibe including a live, energetic crowd and bright lights and laser beams.
.Paak is also in their “Endless Possibilities” campaign that will be running all season long.
The NBA has a long history of embracing Hip-Hop, unless your name is Cam’Ron. In addition to including .Paak in their efforts, they also have Wiz Khalifa performing on opening night.
The 2017-17 NBA season kicks off Oct. 25.