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Shea Moisture is going to learn today. The brand is getting furiously dragged for a tone-deaf ad that many are expressing as another example of whitewashing in advertising

The offending ad features a curly-haired woman of color talking about how Shea Moisture helped her and blah blah blah. But what has Twitter in a row are the white girls also being dismayed at the “hair hate” featured in the same spot.

Yes, apparently the good hair vs. bad hair debate has been gentrified.

Apparently, Shea Moisture has tip-toed this struggle before.

On cue, Twitter is going in.

Photo: screen cap

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