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Because energy drinks and supplements are all the rage, a new company, Coco Loko, wants you to inhale your buzz instead of drinking or eating it like normal people. The makers are pushing a new brand of chocolate that you can snort through your nostrils which definitely has some similarities in how people deliver the usual nose candy to their system.

The Washington Post reports:

Nick Anderson, the 29-year-old founder of Legal Lean, says he heard about a “chocolate-snorting trend” in Europe a few months ago. He ordered a sample and gave it a try.

“At first, I was like, ‘Is this a hoax?,’” he recalled. “And then I tried it and it was like, okay, this is the future right here.”

That led him to invest $10,000 into creating his own “raw cacao snuff.” It took about 10 tries over two months to come up with the mixture, which was created by an Orlando-based supplement company.

Making drug-free versions of popular recreational substances seems to be Anderson’s deal and his Legal Lean product has been gaining traction in the Hip-Hop community according to the report. His brother, rapper Bezz Believe, endorses the product and the website features a video of Bezz alongside Lousiana rapper Kevin Gates, who too dabbled in the energy drink game in the past.

Photo: CCO Public Domain/Max Pixel