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Nike looks to enhance the shopping experience for NikePlus members via the Nike App by introducing three new unlocks. Today, Nike announced the new membership feature NikePlus Unlocks that will live in the Nike app.

NikePlus unlocks just leveled up the Nike app tremendously.

NikePlus unlocks aim to upgrade the user’s experiences and grant exclusive access to the best of Nike “by delivering on your wants and needs”.  They determine these experiences by collecting and analyzing members’ “unique shopping behavior, activity and feedback across all Nike digital and physical touch points.”


Sounds very similar to what adidas recently introduced via there new app as well, just saying.

Here are the three new unlocks coming your way first via Nike:


This feature connects you with a real person who will give you personalized recommendations, including helping to track something down, gearing you up for a specific sport or styling you out. For example, if you’re about to take on your first marathon, you can message a Nike expert who’s run many and can handpick footwear and apparel tailored to your goals and budget. If you prefer an in-person conversation, you can book a session with an expert in select retail locations.


This gets you the opportunity to purchase premium members-only product, including prized collaborations and the latest innovations, with options to personalize that product. In fact, it’s the only place where you can customize exclusive colorways of the new Nike ACG Mowabb iD and Nike Air Vapormax from top to bottom, or show love for your team in a big way by adding an oversized logo and personalized lace dubraes to the Nike Air Force 1 High NBA iD. It’s also the only place you can find the original colorway of the Nike Hyperadapt 1.0.


With the information mentioned above, Nike will set aside coveted product for you before its public release date. Beyond single products or multiple products, the benefit also relays invitations to exclusive services such as members-only shopping events. And the more info you share with Nike, the better it can reserve product and experiences for you.

This sounds very promising and should only get better as more unlocks come out. So if you have the Nike App and are a NikePlus member be sure to check your it out ASAP you may have some goodies unlocked already.

Photos: Nike