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If you tried to cop those ridiculously coveted Air Jordan 1 Dior sneakers, the odds were against you. Reportedly, 5 million people signed up to get a pair, but only 8,000 were available. 

Quiet as kept, Michael Jordan has been more woke for longer than people give him credit for. Today (June 5), Jordan Brand announced that it would be donating $100,000,000, to social justice causes over a 10 year period.

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Last night (April 19) ESPN captivated much of the world with the premier of their highly anticipated Chicago Bulls docu-series, The Last Dance, and though there's still many episodes to go, today Jordan Brand will be hosting a live discussion that fans will be able to tune into.

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DJ Khaled‘s sneaker collection is probably top 3 in the game thanks to his connects to Jordan Brand, Kanye West, and, well, that’s all you need these days really.

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The Coronavirus pandemic is having repercussions throughout all facets of life, including your sneaker obsessions. The highly-anticipated of the Dior x Air Jordan 1 collaboration has been delayed due to the spread of COVID-19.

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They say people don't realize how serious things are until their everyday lives are affected by the current environment. Well sneakerheads, prepare to feel the wrath of the Coronavirus (thanks Trump you piece of...).

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This past All-Star weekend was a doozy for sneakerheads. Between the Chicago only releases of the Air Jordan “Air Ship” pack and Off-White Jordan V‘s, hypebeasts and collectors were left fuming and frustrated (don’t get us started on those armored trucks giving out free pairs of the adidas Yeezy Quantum basketball kicks).

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The reveal of the Dior X Air Jordan 1 High sneakers already had the hypebeasts salivating and ready to spend their hard-earned coins on the $2,000 sneakers. A new low version of the sneaker was recently announced and it looks like the collaboration will hit shelves this spring.

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The 2020 NBA All-Star Game is just a little less than a month away, so sneakerheads best have been saving their coins or getting their credit right. This time of the year means coveted sneakers will be hitting to honor the annual event and this year Jordan Brand, along with Nike and Converse are delivering […]

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Over the past decade and change the sneaker game went from being something for the heads to a billion-dollar business. With accessories like sneaker protectors and crease preventers all the rage, an Amsterdam-based company, DFNS, has decided it was time to get in on the fun.

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One of the most highly anticipated drops this year in sneaker fiend circles will be the Dior Air Jordan 1 Retro. There will also be a low version made to surely crush the dreams of many a hypebeast hoping for a pair, and inevitably failing miserably—no shots.

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Jimmy Butler is a free agent, in the sneaker sense. The high scoring Miami Heat has walked away from his Jordan Brand contract, and is now surely on the priority recruitment list of multiple sneaker brands.