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Launching late last week, Rock The Bells, the global lifestyle brand dedicated to classic Hip-Hop created by LL Cool J, released its most expansive entry into the consumer products and apparel space with the launch of its “Hip-Hop is Essential” line.

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Unfortunately, the more than 1,000 journalists, artists and industry heads decided against including other culture icons such as Chaka Khan and Mary J. Blige because, well, we don't know.

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LL Cool J is trending on Twitter after finding out fans were calling him a "pop rap" pioneer.

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The Rock and Roll Hall of Fame released its nominee list for the 2021 induction ceremony and it's loaded with familiar names for Hip-Hop heads. Some of the most notable nominees include Jay-Z, LL Cool J and Mary J. Blige as well Dionne Warwick and Chaka Khan.

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We can't front it was looking a little shaky for Todd Smith, but its good to know he still understands what is going on in these streets. 

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LL Cool J and Peter Rosenberg appeared to be engaged in some manner of beef via Twitter, and the back and forth between the two has escalated a bit. The Queens rapper said he unblocked the Hot 97 radio personality so that he could “stop crying like a b*tch.”

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Two of Hip-Hop elites are in the midst of creating new music for one of the genre’s premier labels. LL Cool J announced that he and Q-Tip of A Tribe Called Quest fame are working together on an album for Def Jam.

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With a proven bigot in office, the Hip-Hop community now is taking political matters into their hands. A new party has been launched and is seeking the help of some legendary MC’s for representation.

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Like the rest of us older heads, Hip-Hop OG LL Cool J has an affinity for golden era rap music and is looking to throw up a new classic Hip-Hop channel on SiriusXM radio.

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Over the weekend, veteran rapper and actor LL Cool J, born James Todd Smith, became the first rapper to win the Kennedy Center Honor.

When news of a modern slave trade in the African nation of Libya began taking hold in the news cycle, the images were jarring as expected. American artists such as T.I., LL Cool J, Pharrell Williams and others have spoken out against the practice, using their vast social media networks to heap criticism.

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LL Cool J has been nominated for induction into Rock & Roll Hall of Fame's 2018 class and is the only rapper about the 19 other nominees.