News

Remixing the classic Reebok Question Low silhouettes, Pharrell and his team has given a new colorway and design to the sneakers that Allen Iverson made famous by lacing it with BBC ICECREAM's signature "Name Chains" and "Beepers & Butts" graphics respectively.

News

Pharrell and Jay-Z got back in the studio, and will be dropping a new song this week. The tune, titled "Entrepreneur,"  is being rolled out as part of the Neptunes producer's new TIME magazine cover package titled "The New American Revolution."

News

Governor Ralph Northam tapped Pharrell to help roll out the announcement that the state of Virginia plans to officially recognize Juneteenth. On Tuesday (Jun 16), Pharrell joined Gov. Northam for his press conference in Richmond where he unveiled plans that Virginia will recognize Juneteenth as a paid state holiday. "[Juneteenth] matters now because it says to the black community, this is not just your history, this is everyone’s shared history, and we recognize it together," Gov. Northam said per the Daily Press. "This symbol, this holiday, is one step toward reconciliation."

News

Megan Thee Stallion is putting us on notice early, "Hot Girl Summer, take 2, is coming when her debut album, Suga drops and now we know exactly when to expect her project.