Carl Cherry knows music. He knows who is elite, who is talented, what a hit sounds like and who’s up next before most people even know an artist exists. It’s why Apple Music hired him as Head of Curation, and why Spotify snatched him up and hired him as Head of Urban. Carl’s ear for Hip Hop and R&B in particular, is enviable.
In the battle for streaming supremacy, it looks like Spotify may have made a serious power move against their direct competitor Apple Music in luring away a key figure.