Champs Sports

Esports has come a long way since its inception becoming wildly popular among the masses. Tapping into that energy, Foot Locker Inc. announced today (May 1) its new product collaboration with Champion Athleticwear that will bring gear associated with five top Esports teams into its retail chains.

Champs Sports linked up with Minnesota Timberwolves rookie point guard to get his take on his new city. Brooklyn rapper Desiigner was with him, and showed that he has enough hops to catch an alley-oop dunk. 

The biggest pet peeve for the casual sneaker connoisseur is not being able to cop a fresh pair of kicks without camping out or getting curved online due to bots. Footlocker, Footaction and Champs Sports are prepping an “App Launch Reservation Procedure” that will give customers the edge in scoring a pair of coveted kicks.

Adidas Originals and Champs Sports recently kicked off an advertising campaign for  the new adicolor Collection. The campaign features Damian Lillard of the Portland Trail Blazers, Von Miller of the Denver Broncos and Iman Shumpert of the New York Knicks, and right here is your chance to win $300 worth of gear from the collection!

It’s been documented that 2 Chainz was a pretty good basketball player, starring at North Clayton High School in College Park, GA before earning a scholarship to Alabama State. Now a legit rap star, the Hair Weave Killer has teamed with Champs Sports and adidas Originals as a spokesman for the Fall/Winter 2012 adicolor collection.

Teaming rappers with sneakers is nothing new in the world of advertising, and the latest artist to have their music tied to a brand is Yelawolf. Champs Sports used the Alabama rapper’s “Good to Go” track off his Trunk Muzik mixtape, for their latest commercial. Although he doesn’t make an appearance, based on the lyrics […]