label deals
After Drake made popular the underground “Tuesday” hit, he featured ILOVEMAKONNEN at the Drake vs. Lil’ Wayne tour in Atlanta, where it was announced that the 25-year-old artist signed to Drizzy’s Warner-based imprint OVO Sound.
For better or worse, once you get signed, everything changes even though multi-million dollar deals don’t always add up to fast money for the artist. Still, backing from a major label can add the muscle needed to turn an artist into a star, and ultimately help bring in the bread.
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