Developing a brand people can believe in takes an unconscious effort. Tastemakers aren’t created by networking workshops or lengthy seminars that require a subscription fee. Influencers were lending their ideas to sway their respective culture long before the spotlight was cast upon them.
Champs Sports is officially in the magazine business, sort of. The athletic apparel and footwear retailer has officially unveiled SWAG (short for Stylish Ways to Acquire Game), a quarterly app-based e-zine aimed at teens and fans that provides insight into the lives of pro players and sports culture in general. The first athlete to grace […]