The search for Black-owned products and services is on the rise as a part of efforts to grow and promote keeping the Black dollar in the Black community, but after a list hit the web exposing natural hair care lines including Cantu, African Pride, and Carol's Daughter weren't actually Black-owned has left natural hair Twitter in shambles. On Tuesday (Jun 9) a list of Black-owned beauty brands versus Black promoted brands were posted and for many, the fact that Carol's Daughter was no longer a Black-owned brand was shocking news, especially after the brand continued to promote it as such.