Whoever pulled this off needs a raise. Streetwear brand LRG (Lifted Research Group) is the official clothing sponsor for Star Wars: The Force Awakens and just dropped their “The Force Awakens” collection for Fall/Winter 2015.


9th Wonder lands a major gig at LRG. His relationship with the urban driven clothing line is established today as the multi-talented producer is named Director of Creative OutReach and Business Development.

Features, GALLERY, News, PHOTO OPS, The List

Hip-Hop Wired returns with the bi-weekly dose of dopeness we call The Hip-Hop Shop: 10 Dope Rap-Inspired Goods.


LRG seems to fancy up and coming artists as of late. After working with Travi$ Scott the last time around, the well known clothing brand features Migos and Logic in their 2013 Holiday Lookbook.


Travi$ Scott can add model to his growing list of accomplishments after a recent appearance in clothing brand LRG’s fall 2013 lookbook. The photos from the shoot also look very natural, because the G.O.O.D. Music/Hustle Gang artists sported ensembles that very much favor things we’ve seen him wear on his own time.

News, Wired Tracks

West coast tandem DJ Sourmilk and Justin Credible, better known as the LA Leakers, return to the Internets with a gift in mixtape form called #LeaksOfTheIndustry.

News, Pac Div, Video

For the record, we still think Pac Div doesn’t get the props they deserve. The Southern California repping trio drop a video for “Savages” off their GMB album. 

News, Wired Tracks

The legendary DJ Jazzy Jeff shows us that he can still son the competition if need be with his LRG sponsored mixtape, Life Colors. The project bridges the gap between yesteryear and music’s current landscape, seamlessly blending recognizable tracks like J. Cole’s “Can’t Get Enough,” Kendrick Lamar’s “Swimming Pools (Drank),” and G.O.O.D. Music’s “Mercy” with their samples. Listeners […]

News, PHOTO OPS, Wired Tracks

Singer, songwriter and producer Rashad, or R∆§H∆Ð, drops his debut album Museum as a free download. The Ohio native and Elev8tor Music artist drops the project in conjunction with the LRG clothing brand and Rashad, who produced Stalley’s Lincoln Way Night’s projects, also mixes all of Museum, keeping the guests limited to PA Flex and Styles P […]

News, Video, Wired Tracks

Songwriter, producer and singer Rashad, the man responsible for all the grooves on Maybach Music rapper Stalley’s breakthrough project Lincoln Way Nights, drops a soulfully thumping new cut called “Be True.” Also, check out the video for “The Return” below. The multi-talented Rashad will be dropping a full length project on May 21st called Museum in conjunction […]

News, Video

LRG is known for backing talented underground artists and they have enlisted Gary, Indiana MC Freddie Gibbs for their new ‘Education Through Imagination’ campaign. In the first episode of the web series with a few select artists, Freddie breaks down what education through imagination means to him.