Beyoncé Pepsi & NFL Deal Possibly Changes How Pop Stars & Major Brands Interact
Beyoncé fans near and far are impatiently waiting for their opportunity to salivate over the songstress’s Super Bowl performance this Sunday. But more importantly, we should keep in mind that her performance is part of a deal that could forever change how Pop stars and major global brands interact. The Shadow League examined Bey’s partnerships with Pepsi and […]
Nelson George Says Beyoncé’s Super Bowl Halftime Performance May Be Perfection
Beyoncé’s dominance on both the music charts and onstage should not be undervalued. Looking ahead to the former Destiny’s Child lead singer’s Super Bowl XLVII headlining halftime performance, fans should expect another tightly choreographed set from one of music’s best live performers.
Keith Clinkscales Launches New Sports Site ‘The Shadow League,’ ESPN Involved
A new player in the world of online sports and culture destinations has entered the arena. TheShadowLeague.com, which officially launched today, aims to examine the intersection between sports, race and other forms of culture in order to spark conversation.