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Snoop Dogg Launching Executive Branch Cigar Line At Coachella [Video]


Snoop Dogg will be pulling double duty at this year’s Coachella Music and Arts Festival. Aside from headlining the show, the Long Beach rapper will also launch his new premium tobacco cigar brand, Executive Branch. Sold exclusively at the music festival, and for the bargain price of $0.99 each, consumers can purchase a pouch filled with two cigars.

This latest business venture for the father of three is a collaboration between Snoop and tobacco distributor Good Times USA. Nicknamed the “Gentleman’s Choice,” Executive Brand products use only a high quality of premium tobacco from the Dominican Republic, hand selected by Snoop himself.

“Throughout my career I have been lucky enough to travel the world and try all different types of tobacco products. During my travels throughout South America and the Caribbean, I was fortunate to encounter this tobacco company, Executive Branch and was so impressed by their commitment to quality [far superior than all others], I knew I had to bring them to the States for all my fans to enjoy,” said Snoop in a press in a statement. “Throughout 2012, we plan on releasing new styles and flavors, in which I will be working with their team to make sure all products are up to Snoop Dogg standards.”

This year’s Coachella Music Festival will also mark co-headliner Dr. Dre’s return to the stage, as well as the first time that the show will expand over two consecutive weekends, beginning April 13. Tickets go on sale Friday.

Video of Snoop discussing his new venture below.