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Multi-platinum rap artist Too $hort, a 25-year veteran, has left in an indelible mark on the rap landscape while never straying far from his tried and true formula of boastful lyrics that play up his s*xual prowess. In an attempt at continued relevance with a younger audience, $hort and joined together for a video column segment in which the rapper was advising young boys about dating girls. What happened next will go down in infamy for XXL giving Too $hort a pass and publishing a video where he instructs boys on how to essentially s*xually assault young women.

“A lot of the boys are going to be running around trying to get kisses from the girls. We’re going way past that. I’m taking you to the hole,” said $hort in the video. “You push her up against the wall. You take your finger and put a little spit on it and you stick your finger in her underwear and you rub it on there and watch what happens.”

Too $hort’s disgusting suggestion that young boys force themselves on young girls is inexcusable for a man 45 years of age. While the Oakland native and his over the top s*x raps and pimping lifestyle has been his staple, he has never crossed the line quite like this. The dangerous notion, Too $hort suggests, is that young boys should expect to conquer girls by using their strength. The rapper’s shameful and snide instructions to young boys almost seemed prideful. It appeared he truly thought he was putting boys onto the game.

Naturally, the outrage that ensued from the video’s release was well deserved. The Grio dropped a story calling out the video and swiftly removed their post. An apology from the magazine’s Editor-In-Chief, Vanessa Satten, followed; “When I saw this video, I was truly offended and thought it crossed the line. I had it taken down immediately,” said Ms. Satten. “I am disappointed that an employee decided to post it and I am putting internal procedures in place to make sure content like this does not go on the site. “

Whoever that employee is had to know what was being posted couldn’t have been good for the magazine’s readership, nor any connected advertisers. Whether it was a tongue-in-cheek suggestion or not, advising minors on the finer points of getting laid should never be a rap magazine’s focus at any point. Certainly the employee and others who also found the video amusing were high-fiving themselves at the coup they scored in getting Too $hort, a rap legend, to drop his so-called jewels for the cameras.

Too $hort has since apologized, asserting he was in “Too $hort mode” at the time. This is followed by $hort recognizing his folly and gamely inserting he’s done things for his community, which is true and definitely commendable considering his subject matter. That said, when does a man who entered the rap game as a teenager and has grown up along with the culture decide it’s time for him to grow up himself as well? Too $hort has embarrassed himself, and XXL has a lot more damage control to do after this glaring incident.