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Jonny Shipes has been the head honcho at Cinematic Music Group for over ten years and has discovered talents like Big K.R.I.T.Smoke DZA, and Nipsey Hussle. Vashtie Kola, Joey Bad@$$ of Pro Era are also some of the talents currently under the Cinematic umbrella. In 2012, with the Do-it-yourself mantra taking over the game and presence on the internet being more important than ever, independent labels are the new majors.

As recently as last week however, Jonny Shipes’ Cinematic Music Group inked a new deal with SONY Red that would include label services, management, touring and merchandising. For all of you young and aspiring moguls, Jonny Shipes shares his tricks of the trade on how to turn your little label that could, into a real machine. Hit the jump to get five rules to running a rap label according to Jonny Shipes.

Ed Note: Jonny specifically asked that we didn’t edit him, so we didn’t. Here it is, raw and uncut.


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