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In conjunction with the United Nation’s International Day for the Elimination of Racial Discrimination, a group of revelers will gather in New York City this evening to march in solidarity in support of growing public outcry regarding the tragic shooting of 17-year old Trayvon Martin in Florida.

The loosely organized “Million Hoodie March” will be taking place at Union Square between 6pm to 9pm EST. Attendees have been encouraged to wear their favorite hoodie, the same article of clothing Travyon Martin was wearing when George Zimmerman shot and killed him in a suburb just outside of Orlando during NBA All-Star Weekend.

The event has exploded onto social media platforms Facebook and Twitter, with the latter network’s hashtag system displaying several variations on tonight’s theme. The tags “#millionhoodies” and “#wyhwtm” have made their rounds on many timelines on Twitter, with some members of the site taking photos and videos adorned in their hoodies.

Activists such as outspoken west coast media personality Davey D has shown support of the Hoodie March and a quick click of the hashtags showing that others are joining the effort as well.

There is no official website but there is a Facebook event page is available here.

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Photo: Martin Family Photos