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The NBA playoffs are in full swing, but you don’t have to be a Lakers fan to miss the presence of Kobe Bryant. Despite the Black Mamba going down with an Achilles injury at the very end of the season, Bryant stars in a spot for the NBA  Finals 2013 “BIG” campaign titled “FOREVER KOBE.”

With Yasiin Bey’s  “Life in Marvelous Times” serving as the musical backdrop, the image of Bean’s famed dunk on the then New Jersey Nets in the 2002 Finals serves as the commercial’s inspiration.

Following last week’s launch of NBA Finals 2013 spot “Forever Dirk” is the newest installment of the campaign, “Forever Kobe”. Lakers megastar Kobe Bryant mesmerizes with an incredible slam dunk in the 2002 Finals matchup versus the Nets. Kobe remains suspended in air, the play then triggering a number of iconic pop culture moments that transcend time – from street art, to a video game avatar, to a classroom papier-mâché project, to a wedding cake topper. These moments represent the bold and enduring impact NBA Finals has on the world. The spot concludes back in-arena to find Kobe still suspended in his heroic moment, symbolizing “Forever is BIG.”

The spot airs during tonight’s Pacers vs Heat game on TNT. But, you can watch it early below.

Photo: NBA