Young Jeezy‘s appreciation of tequila, and business, savvy, has landed the Atlanta rapper yet another gig. Today (Sept. 12) it was announced that the Snowman is now the “Multicultural Advisor” to Ken Austin, the founder of the Tequila Avion brand.
Reportedly a friendship developed between the “Who Dat” rapper and Austin, Avion’s Founder and Chairman, that led to the appointment. Apparently Austin reached out to Jeezy soon after hearing Avion get name dropped on “Damn Liar” off the late 2012’s It’s Tha World mixtape, and the two became fast friends.
“I have been a tequila fan for many years and because of this, people are always telling me to try their tequila and claiming theirs is the best,” said Jeezy in a press statement. “I have tried them all, but when I tried Avion for the first time, the quality, luxury packaging and smooth taste blew me away, so I wasn’t surprised to learn it was voted the ‘world’s best tasting tequila.’ When Ken asked me why I included Avion in my music and social channels, I told him it was purely for the love of the product.”
Jeezy, who currently runs his own CTE World label, will surely be sharing his insights with Austin on how to tap that thirsty trap rap market.
“We have been incredibly lucky with the success of Avion and the movement we have created. Bartenders, celebrities and consumers have embraced our brand,” said Austin via a press statement. “After spending a great deal of time with Jeezy, I have been inspired by the level of business savvy he has, as well as his consumer insights and raw talent. I know he will be a valuable asset to our company, and I am already learning a great deal from him. I look forward to continuing to elevate the Avion brand and am excited for Jeezy’s perspective on the Multicultural market and beyond.”
Safe bet that the check Jeezy, born Jay Jenkins, will be receiving for his consulting services is hefty. Let us know what you think of Jeezy’s new sidehustle in the comments.
Photo: Avion Tequila