As the numbers flock to Miami for Super Bowl Weekend, Ludacris is kicking things off in a major way.  Cris Lova Lova has rented out a mansion on South Beach near the elaborate Fontainebleau hotel and dubbed it “The House of Conjure.”

The House of Conjure will be the event hall for a number of A-List events in promotion of his signature Conjure cognac.

Decked out with bottles of the substance, The House of Conjure will continue to serve as the metropolis for celebrities and guests.

Tonight Luda and friends will celebrate with a celebrity poker event.

Following that they’ll be a NFA (no fans allowed) pool party on Saturday night as well as a game viewing party for the main event Sunday  especially for Cris and his celebrity friends.

Luda will also host four days of after parties for the weekend’s activities starting on Friday and running to Monday.

For the fans that won’t be allowed in to the House of Conjure, they still have a chance to connect with Cris.

He’ll be judging a “How Low” Dance contest to see which fans can come up with the most creative moves to his hit single.

The contest begins today and is sponsored by DJ Skee’s Skee TV who’s celebrating a new partnership with

One winner will be selected to win a signed copy of Ludacris’ new album and personal phone call from Ludacris. Ludacris will also fly the winner down to Atlanta to attend his Battle of The Sexes album release party.

The contest ends on February 28 and winners will be announced on March 3.

If you haven’t already seen Luda’s “How Low video” check it out below.

If you think you can do a better job than these ladies, make sure to visit to enter.

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