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Before you decided to drop your album on Friday midnight with no promotion, please keep in mind that you are not Beyoncé. If you were Blu Ivy’s mother and Jay Z’s wife, your self-titled album would have sold 829,000 units in one weekend. Just on iTunes. Which happens to be a new world record. 

Reports the Huffington Post:

The singer’s camp tells The Huffington Post that “Beyoncé” sold 828,773 copies over the weekend, a massive take made even more impressive by the fact that the album was an iTunes exclusive for the duration of that period.

The album was the fastest-selling to ever hit iTunes and sold 617,213 copies domestically. Featuring collaborations from Drake, Frank Ocean and Beyoncé’s husband and daughter Jay Z and Blue Ivy, the LP is a huge boost for Sony. Beyonce’s tally will be the highest for a woman since Taylor Swift’s “Red” sold 1.2 million copies in November 2012. The final first-week figure will also be Beyonce’s personal best, topping 2006’s “B’day,” which sold 541,000 in its first week. “Beyoncé” went No. 1 in 104 countries.

Expect Queen Bey to sell even more records since she will also be promoting the new album via traditional means. She just released the video for “Drunk Love,” featuring her hubby Jay Z, which is aimed at Urban radio.

#NewRules indeed.

Photo: Pepsi