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It was a cold morning in NYC, but it didn’t stop hundreds of sneakerheads from lining up to get a chance to be one of the first customers at Flight 23 by Footaction, Jordan Brand’s first standalone retail store. Located on 34th Street and just one block away from Madison Square Garden, the store will serve as a destination for anyone looking to cop the latest Js.

Jordan Brand President Larry Miller and Footaction President/CEO Jake Jacobs were on hand for the special opening ceremony which instead of ribbon cutting was a shoelace untying of a large elephant print shoelace. Spike Lee also came out to the store’s grand opening.

Inside customers were greeted by all the Jordan Brand gear they desired. The hardwood floor is styled after a basketball court and there is a special display celebrated Carmelo Anthony’s 10 signatures shoes with Jordan Brand.

Those who waited patiently were rewarded with the ability to cop the coveted Golden Moments pack, which were getting run up speedily when Hip-Hop Wired was in the store. Air Jordan Bel Air 5s were on deck, too. More special surprise drops are planned while current models like the Melo M10 and Chris Paul’s CP3.VII were available.

Flight 23 is just the first of many planned Jordan retail stores in North America. Check out images of Flight 23 at Footaction in the gallery.

Photos: aqua

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