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Curtis “50 Cent” Jackson is taking his love of sport from the squared circle to the racetrack. His SMS Audio company will serve as an associate sponsor of NASCAR Sprint Cup Series team Swan Racing.

Throughout the 2014 and 2015 season SMS Audio branding will appear on Toyota Camry cars No.26 and No. 30 driven by Cole Whitt and Parker Kligerman respectively.

Swan Racing is very proud to partner with a growing worldwide brand like SMS Audio and to include an entrepreneur like 50 Cent as part of our team,” said team owner Brandon Davis in a press statement. “The SMS Audio brand will be part of both our cars and I think our fans are going to love the product.”

50 Cent founded the consumer electronics company in 2011 where he serves as CEO. The brand offers a range of headphones and accessories including the STREET by 50 and SYNC by 50.

“Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio,” said  50 in a press statement.  “They are as passionate for the sport of racing as we are for our audio products, and we’re confident that the music-loving NASCAR fan base is going to enjoy our headphones – whether at track or at home.”

This not the first time the G-Unit rapper has dabbled in auto racing. He purchased his own NASCAR team in 2011 and decorated driver Mike Bliss’ car with Street King Energy branding.

Erin Andrews should watch out as Fif’ had a notoriously awkward encounter with the Fox Sports reporter at the 2013 Daytona 500 when he leaned in for a kiss and he got a head fake instead.

You can view the drivers sporting their SMS headphones in the following pages.

Do you think NASCAR is the way for 50? Let us know what you think in the comments section.

Photo: Jerry Lai/USA TODAY Sports

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