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Terrence Howard’s Hip-Hop credentials have been stamped ever since he rapped the Academy Award-winning country rap tune “It’s Hard out Here for a Pimp” for his Oscar-nominated performance in Hustle & Flow.

Now it’s being announced that he’s turning his attention towards primetime television for a new series on FOX that will revolve around him starring as record label head who is adamant about his business by any means necessary, possibly à la Suge Knight.

Via The Hollywood Reporter:

Howard will play Lucious Lyon, the head of a record label, in the drama from The Butler’s Daniels and Strong. Lucious is described as charismatic, tough, wise and a superstar in the music industry who oversees Empire Entertainment and is about to take the company public. Raised on the streets, he has never backed away from a fight and will resort to any measures, fair or foul, to defend his beloved Empire.

The part marks Howard’s latest TV role at Fox since joining the network’s M. Night Shyamalan event series, Wayward Pines, which debuts in July. From 2010-11, he toplined NBC’s short-lived Law & Order spinoff, Law & Order: LA.

The show is being developed by Lee Daniels and Danny Strong, who are coming of their hugely successful film Lee Daniels’ The Butler, which grossed nearly $170M worldwide where Daniels and Strong directed and wrote the screenplay, respectively.

Photo: Apega/