Just because Beats Music hasn’t been skywriting their every moves since their January launch doesn’t mean Jimmy Iovine and Dr. Dre’s new baby hasn’t been crawling in preparation for its running phase.
Or should we say driving?
Chevrolet recently announced at their SXSW 2014 Interactive module that their Chevrolet AppShop will start to integrate the Beats Music service on select 2015 models later this year.
Beats Music, which officially launched earlier this year, provides listeners with a blend of digital innovation and human-created playlists from music experts across all genres for a truly personalized and curated experience. The result is a streaming music service that delivers the right song, at the right time, for every listener.
A seamless data connection for the Chevrolet AppShop will be possible thanks to the availability of high-speed 4G LTE connectivity and data plans through OnStar on most Chevrolet vehicles later this year. Chevrolet expects to offer the broadest deployment of 4G LTE connectivity of any automotive brand.
“Our customers are looking for choice and we’re giving them a great opportunity to customize their music by bringing the Beats Music app into our vehicles,” said Cristi Landy, Chevrolet marketing director. “Beats is a well-established brand, and its music service brings unique capabilities to the table that our customers will really enjoy.”
Chevrolet will incorporate a version of Beats Music tailored for in-vehicle use. This includes such staple features as the Just For You personalized recommendations and the Highlights staff recommendations. Users will also have access to all of the playlists they’ve saved or created through their mobile accounts.
All you need is a paid or existing trial membership to get on board.
Beats Music has also integrated their software seamlessly into AT&T mobile devices. The takeover appears to be imminent.
Photo: Roger Murmann/Future Image/WENN.com