Queen Latifah’s daytime talk series, which started last fall, is about to be axed. Due to poor ratings, the future looks bleak for the Queen’s morning program.
A talented performer, she’s great. It’s great. Studio audiences great. She does variety, sings, dances, mugs, jokes, interviews celebs. Ungreat are its ratings. TV cares about nothing else.
A problem is it airs at no prime viewing hour. On that exact 9 a.m. CBS hour, before going to Latifah, was the program “The Doctors,” which got transplanted to Channel 55 to make room for Latifah. “The Doctors” needs its own prescription. Ain’t returning to its former Channel 2 time slot.
CBS never loved us.