Snow Tha Product, born Claudia Feliciano, is at first glance cute, kind and presumably unassuming. But put her inside the booth and like something out of Marvel Comics, the 27-year-old morphs into a superhuman wordsmith with a lyrical sh*tstorm for the undertaking.
On wax, Snow boasts a rapid-fire flow where she often spits braggadocio poetics about being today’s singular female MC that’s under the radar. “They asking is she white?/ Who the hell think this sh*t that tight?/ Is she signed?/ Is she hype?/ Why she unknown if she nice?,” she enthusiastically rhymes before threatening to “off any b*tch” in her way.
The most intriguing part about this artist? Her down-to-earth character and multiplicity. California-born, Texas-bred and of Mexican descent, the Atlantic Records signee offers a multi-layered story and incomparable verbiage with her catchy-as-hell cut-crystal Southern twang.
Following her much discussed 2014 BET Hip-Hop Awards Cypher, it’s clear the rapper–who clandestinely crept in through the back door–is here to stay. Get familiar.
Who: Snow Tha Product is a Mexican-American rapper from California who proudly claims Texas, where she currently resides. She is largely known for her singles “Holy Shi!” and “Drunk Love,” and her Good Nights & Bad Mornings mixtape. She released her first independent LP Unorthodox in 2011 and is currently readying her next EP before releasing her formal major label debut.
Credentials: As under the radar as Snow appears to be, she’s already toured globally, is signed to Atlantic Records and continues to amass major cosigns from the likes of Tech N9ne and Immortal Technique, both of whom act as mentors.
Fun Fact: Snow, as a child, imagined herself as Shakira. She hopes to collaborate with her one day.