J Cole Haircut

photo: Roc Nation/Columbia

The No Haircut/No Shave Gimmick

This strategy was popularized by Jay Z and dubbed the “Blue Fro.” Legend has it, ‘Hov was so consumed whipping up tracks for The Blueprint he couldn’t be bothered for a shape up. Maybe it really happened, but by 2009’s The Blueprint 3, it looked like he was just growing his hear to keep up the illusion and create pre-album press.

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