McDonald’s and Harlem’s Fashion Row University joined together to present a competition aimed at college students and fashion design. The 2015 Lovin’ Student Fashion Design Competition will award one grand prize winner with their own limited-edition fashion line that will be distributed through the Harlem’s Fashion Row shop.
Not only will the 2015 Lovin’ Student Fashion Design Competition winner get their designs of t-shirts and hoodies showcased, HFR will also present the line this fall for New York Fashion Week and will invite the winning designer to the Shop, Brunch and Be Social event. Also part of the grand prize, the winning designs will be highlighted by a fashion photographer and the winner will also have lunch and a mentoring session with Bravo show Fashion Queens host, Bevy Smith.
More from the press release:
Undergraduate fashion design students attending historically black colleges and universities nationwide are encouraged to enter. Aspiring designers must submit two T-shirt sketches and two hooded sweatshirt designs that are inspired by the bright, playful colors and tone of McDonald’s new lovin’ campaign. Entries are due by Friday, April 24 at 11:59 p.m. Eastern for their chance to win.
A panel of judges, which will be comprised of HFR alumni designers, key fashion and beauty editors and McDonald’s representatives, will select five finalists. Sketches will be judged based on uniqueness of design, on-trend design, quality of designer’s submissions, including biography, and overall completed application and submission. Finalists will be notified via e-mail and unveiled on Twitter via @365Black. Final selection of the grand prize winner will be left up to the designers’ friends and followers, as all finalists must encourage their fan base to vote for their line on harlemsfashionrow.com and via Twitter and Instagram using #365LovinFashion.
For more information on the 2015 Lovin’ Student Fashion Design Competition, visit Harlem’s Fashion Row’s website. The results will be announced on Friday, May 15.
Photo: McDonald’s/Harlem’s Fashion Row