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Shortly after Jay Z’s TIDAL music streaming service launched, reports swirled that Apple (mainly Jimmy Iovine) had a trick up their sleeve to get the public to turn against it.

Those reports are turning out to be true as Apple is taken advantage of consumers biggest hangup over the newly launched project: the price.

9to5Mac has discovered that Apple’s revamped Beats Music will not only integrate a social network platform that allows users to interact with various updates from artists, it will also be priced around $5-$8 a month, which is much more alluring to some than TIDAL’s $19.99 a month premium package.

Jay Z recently took it upon himself to address the firestorm criticism via his Twitter account but it appears that fans are still under the impression that big-name artists are looking to “get richer” from lowly subscribers.

The new Beats Music is expected to relaunch this coming July. To say events leading up to–and afterwards–will be interesting is a severe understatement.

H/T: Hypetrak

Photo: Beats Music