Jhené Aiko is one of the most influential R&B stars to hit the scene in a very long time. It was only a matter of time before a clothing brand came knocking in attempts to channel her soul into threads and fabric.
Luckily for the three-time Grammy-nominated artist, it was Neff Headwear. The favored collection chose Def Jam’s princess to become the source of their first womenswear collaboration and according to CEO Shaun Neff, she was a more than obvious choice. He tells Hip-Hop Wired the Soul of Summer collection mixes Aiko’s “beachy and Bohemian vibes” for ladies to be stylish and comfortable for the year’s hotter months.
“We felt like Jhené is right on the cusp of blowing to superstardom and with this Soul of Summer collection, it really captures everything she stands for,” he says.
To celebrate the release ahead of its mid-June date in PacSun stores nationwide, Neff and PacSun infiltrated the Skyspace Los Angeles in downtown Los Angeles with complimentary Hennessy V.S cocktails. Notable guests included Lance Gross and his lovely new wife Rebecca Jefferson, Christina Milian, Los Angeles Clipper Matt Barnes and Power 106’s Yesi Ortiz. To cement the evening, Jhené performed a special three-song acoustic set which was apexed with her hit song, “Eternal Sunshine.”
Flip through the gallery below to see the highlights from the Soul of Summer Collection launch.