Nas is a man of many talents and tastes. The Queens rapper’s latest venture is teaming with NYC restaurant Sweet Chick to help expand the brand nationally.
Sweet Chick is a couple of years old and touts serving “American cuisine with a Southern accent” like its signature fried chicken and waffles. It currently has a pair of locations in NYC on the Lower East Side and in Brooklyn.
Nas, whose lyrics can currently be found printed on bottles of Sprite, has linked with chain’s owner, John Seymour, to expand beyond Gotham.
“As we continue to grow and develop the Sweet Chick brand, we want to align with partners and artists that understand what we represent,” said Seymour. via a press statement “When conceptualizing Sweet Chick, we understood the history of chicken & waffles and wanted to have an amazing product while paying homage to its roots within the music community of NYC. Music has played a huge part in defining who we are and with Nas (my favorite rapper) on board, it’s a dream come true and we can truly move forward with a ‘NY state of Mind’ and introduce SWEET CHICK to a bigger audience.”
The plan is to expand in about a year; a third NYC spot is in the works while a location on the west coast is being considered. Last night, they celebrated the LES store’s one-year anniversary, and Nas was on hand.
See photos below and on the flip.
Photo: Courtesy of Sweet Chick