W.J. Deutsch Sprits LLC (WJD) announces that LANDY Cognac will launch a marketing partnership with world-renowned hip-hop recording artist Snoop Dogg.
Positioned as “The New Generation of Cognac” and deemed by Beverage Media and Cheers magazine as a “Rising Star Brand,” LANDY Cognac recently received 96 points from the Beverage Testing Institute for its XO, as well as a second consecutive “Double Gold Medal” for its VSOP by the 2009 San Francisco World Spirits Competition.
“The partnership between LANDY and Snoop Dogg creates the perfect platform to launch LANDY’S affordable luxury product,” says Stephen Lewin, Senior Vice President, General Manager — Spirits Division at WJD.
“Snoop Dogg epitomizes confidence, innovation and is known to be the life of the party, making him the ideal choice to partner with LANDY Cognac – a brand that mirrors these characteristics. Snoop leads the hip, fashionable and smooth lifestyle that LANDY Cognac represents, and is sure to resonate with the strong urban following that LANDY is rapidly growing.”