Rihanna‘s new album is on the way, and its corresponding tour will be sponsored by Samsung. The Bajan singer signed a reportedly $25M deal with the electronics company.
Reports the New York Post:
South Korean electronics giant Samsung has reached an unprecedented $25 million deal to sponsor Rihanna’s upcoming album and tour, The Post has learned.
Rihanna, known for hit songs such as “Umbrella” and “Rude Boy,” is signed to Roc Nation, run by rap mogul Jay Z, who has had a long and profitable relationship with Samsung.
The Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory. Hammering out the details took longer than expected in part because Rihanna made some last-minute tweaks to the album, sources said.
Jay Z, whose last album, Magna Carta Holy Grail, was released early via an app on Samsung phones, was instrumental in making the deal happen.
However, how Hova’s Tidal may be involved (Samsung hopes to incorporate Rihanna exclusives with its Milk Music service and sponsor her tour) is all speculation at this point.
Rihanna’s new album, Anti, is due out later this year.