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The James Harden era with adidas is off to a great start. The Beard stars in a new commercial called Creators Never Follow that highlights the brand’s goal of strictly moving forward and inspiration. 

“I’m really excited about my first commercial campaign with adidas and I love that this spot is true to who I am, my style of play, and represents how we’re going to disrupt the game, ” said Harden via a press statement. “My story is about being your own person—from how you dress to how you carry yourself… This campaign is all about that, and is just the beginning of what adidas and I will do.”

As advertised, Harden is seen in the clip getting buckets with his full repertoire of moves, cookin’, dancing and rocking fashion forward attire.

When are we going to see a signature sneaker, though?

Watch Harden’s Creators Never Follow TV spot below.

Photo: screen cap