Wiz Khalifa now has his very own exclusive weed-related products line courtesy of a new partnership with Colorado-based RiverRock Cannabis. This is the Pittsburgh rapper’s first foray into the regulated cannabis industry and his line will include his own strains of the leaf and other connected items.
The partnership between Wiz and RiverRock was announced earlier today (Feb. 4), and is the second partnership the “Black & Yellow” star has struck that speaks to his well-known affinity for marijuana. Already partnered with RAW rolling papers, Wiz’s RiverRock Cannabis connection takes things a full step further.
From the press release:
“These products have taken years to perfect,” shared Wiz. “I’m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide.”
Khalifa’s partnership with RiverRock will include the creation and manufacturing of Wiz Khalifa curated strains, infused products and concentrates. Starting April 20th, with a progressive rollout through 2016, RiverRock will launch a full range of Wiz curated cannabis products including Khalifa Kush flower and concentrates. “It’s been a pleasure working with Wiz to create these products not only because of his respect for the plant, but also because of his commitment to political reform,” said Norton Arbelaez RiverRock’s founder. This collaboration is a first for RiverRock, and celebrates Khalifa’s entrepreneurial vision and status as an iconic figure in today’s cannabis culture.
In addition, Wiz Khalifa’s renewed partnership with RAW Rolling Papers will see their successful existing collaboration on a unique, branded smoking accessories expand with 3 new products added to the line: a new WIZ “Pre-Roll” Tin, an Updated WIZ LOUD Pack, and new Wiz Short-Tip Cones. The Wiz Khalifa “Pre-Roll” Tin is a thick metal carrying case with high quality 3D art. It comes complete with 6 Wiz short-tip King Size cones, each in their own protected slot. The WIZ LOUD Pack is an innovative Rolling Package that includes RAW Natural Rolling Papers, RAW Natural tips, a natural bamboo poker and a built-in rolling tray. For Spring 2016 the Wiz Khalifa Cones are updated to have a shorter 16mm tip with Wiz Imprint, allowing 8% more to fit in each WIZ Cone.
Congratulations to Wiz!
RiverRock Cannabis supplies marijuana in the state of Colorado where recreational and medicinal use is legal.