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The NBA Playoffs are almost here, and Timbaland is getting in on the action. The renowned producer created the music for new “Every Second Counts” commercial.

The spot is part of the NBA’s “This Is Why We Play” campaign, and showcases how the NBA playoffs are sure to create moments fans will find a way to recreate in their own world’s. And surely set the Internets on fire.

The full “Every Second Counts” will premiere tonight (April 12) on TNT during the doubleheader between the Thunder vs. Spurs and the Grizzlies vs. Clippers. Watch a sneak peak below.

The NBA Playoffs kick off on Saturday, April 16.


Photo: screen cap