Is this how this works? Mac Miller‘s former label Rostrum Records is celebrating the five year anniversary of his breakthrough mixtape Best Day Ever by selling it commercially. Billboard reports that Best Day Ever is Mac Miller‘s “first” mixtape but it’s actually his fifth, and the first after his debut with Rostrum. Nonetheless, the mixtape was perhaps his biggest at the time as it featured the highly-popular single “Donald Trump” and has been downloaded over 1 million times since 2011.
The mixtape was released for free back then, but now Rostrum is selling it.
Label founder Benjy Grinberg says per Billboard:
“Best Day Ever really solidified Mac’s presence online in 2011 and was another step in his progression as an artist. The album includes Mac’s biggest single to date, ‘Donald Trump,’ but that’s just a coincidence. We set the clearance into motion almost two years ago (well before Trump announced his presidential run).
“It takes a while to clear the samples and take care of all of the paperwork. It was important to us to include all of the songs from the original album, so we spared no expense to clear everything. Then we remastered it, so it sounds even bigger! Best Day Ever was an important moment in time and it was imperative to keep the integrity of the album 100 percent intact.”
This is by no means the first mixtape to come out for free initially and then be repackaged as an album, legitimately. Drake’s debut So Far Gone comes to mind. But this event may indicate a new trend and perhaps debate between artists and labels.