The gentrification of Bushwick Brooklyn has rubbed many of its native residents the wrong way. But there are times when its sudden popularity does lead to some good creative opportunities (including a weirdly plotted action movie), and adidas is collaborating with Colossal Media to help the community get involved in some good ol’ wall burning.
For their project which will feature original artwork inspired by adidas’ urban running campaign for PureBOOST DPR, the brand enlisted the talents of local artists such as Amber Vittoria, Ben Clarke, Daniel Zender, Laura Bee, Leanna Perry, David Silverstein and Ilana Blady, along with adidas designers, Samm McAlear and Jean Khalife, and Colossal designers, Elise Kei-Rahn and Pete Freeman.
In a press statement, adidas’ Brooklyn Farm Creative Concept and Storytelling Director Jose Cabaco voiced his excitement of the project saying, “At the Brooklyn Creator Farm, we have the opportunity to work with New York City’s incredibly talented creative community, and this Colossal collaboration is a perfect of example of that… Bringing together such a diverse group of visual artists, we wanted to celebrate the many urban runners that run this city, capturing the energy of that sport along the streets they’ve made their own.”
The Murals range from 149 to 1,050 square feet and will be on display through Aug. 13 at the following ten locations in Bushwick: Siegel Street and Bogart Street; Morgan Avenue and Meserole Street; Morgan Avenue and Harrison Place; Grattan Street between Morgan Avenue and Bogart Street; Johnson Avenue and Scott Avenue; Morgan Avenue and Stagg Street; Johnson Avenue and Bushwick Place; Bogart Street and Cook Street; Meserole Street and Waterbury Street; and Wyckoff Avenue and Troutman Street.
Peep the video of the project below and if you happen to be in the Bushwick area check these out and let us know what you think about the project.
Check out photos on the following pages as well.
Photos: Courtesy of adidas