adidas announce Jenna Ortega as the latest addition to its family, as the face of a soon-to-be-unveiled label, its first in 50 years.

One of the culture’s most popular creatives is missing Kanye West. Jerry Lorenzo said that adidas isn’t the same, before quickly deleting the social media post. .

Pusha T is stepping back into the sneaker game. He has teased his new collaboration with adidas called "THORN."

The war over horizontal lines has officially commenced. The trademark infringement trial between adidas and Thom Browne is underway. 

It seems one of fashion's most well received collaborations might never see the light of day. adidas has paused all Balenciaga releases. 


If y’all thought it was hard to get a pair of some coveted Nike or adidas kicks in 2022, it’s about to get that much harder in 2023, and it’s not going to be because of sneaker bots or resellers anymore.

adidas is looking into Kanye West and his disturbing behavior while running YEEZY.

A new report shows that adidas made the decision to cut ties with Ye after his wave of antisemitic remarks in a swift manner. One detail relates that the decision was made by executives after a brief "undramatic" phone call to their law firms, which then led to the sportswear brand announcing the move on Oct. 25.


The fall-out from Ye's antisemitic views continues to pile on as Foot Locker has ordered its stores and website to remove all Yeezy products.

It's been a turbulent few weeks for Ye aka Kanye West after his antisemitic remarks have earned him major backlash. Adidas is the most recent company to cut ties with the entertainer along with Vogue, Balenciaga and the Gap.

As Ye AKA Kanye West continues to suffer blows to his business connections, many are calling for adidas to drop him as well.