OFF-WHITE honcho Virgil Abloh and Nike have formally announced their sneaker collection, The Ten. The collab is billed as an “exploration” of 10 Nike footwear silhouettes.
The kicks get the “deconstructed” treatment, which should be familiar to those into Abloh’s designs.
“What we’re talking about here is larger than sneakers, it’s larger than design culture,” said Abloh via a press statement. “It’s nothing short of state-of-the-art design. These 10 shoes have broken barriers in performance and style. To me, they are on the same level as a sculpture of David or the Mona Lisa. You can debate it all you want, but they mean something. And that’s what’s important.”
The kicks are split into a pair of themes. The “REVEALING” includes an Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid, and feature Abloh’s aforementioned deconstructed aesthetic.
The “GHOSTING” includes the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97, and features translucent uppers.
Check out kicks from the “REVEALING” below, and the “GHOSTING” set on the flip. I’m still cool on those Air Jordan 1s, but those Nike Air VaporMax are Yoga Flames.
If you’re looking to cop, the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax will be “pre-released” at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30). The full collection will be available at NikeLab stores in November.