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Rapper turned mogul Jay-Z has changed the game when it comes to MCs.

Now, for the promotion of his new book, Jay-Z Decoded the rapper is attempting to do the same for the book ad industry.

Starting today, reproductions of full pages of the book will pop up in the locations that the page references.

Meaning a full page of Jay’s book could show up as a billboard size ad on a Brooklyn building that Jay has mentioned in his rhymes.

According to David Droga, the creative chairman heading the campaign who is being tight lipped on certain ad locations,

“If in certain pages Jay-Z is talking about something related to Times Square, then those pages might be on billboards in Times Square.”

Along with placing ads in traditional locales like bus stops and billboards, according to Drog, “on the bottom of a hotel swimming pool, in another on the lining of jackets in a store display window, and in another on the felt of pool tables in a pool hall,” are all location where these Decoded excerpt ads could surface.

We can’t knock the hustle.

As recently reported, the cover for Decoded recently hit the internet.

Jigga also plans to appear at the New York public library on Nov. 15 to give fans a preview of his new literature penned by author Dream Hampton.

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