HipHopWired Featured Video

Ludacris is the latest celebrity to be idolized by a signature scent. TAG body spray has tapped Chris Lova Lova to release scents for their “Signature Series.” The “Signature Series” features cologne style scents exclusive to TAG from celebrities including Carmelo Anthony and skateboarder Rob Dyrdek. Luda’s “Get Yours” will go head to head with Carmelo’s “Stay Up” and Dyrdek’s “Make Moves”. The celebrity whose scent makes the most in sales will win money to donate to charity.

Luda recently made headlines announcing his own signature line of Cognac. He teamed up with Norwegian Cognac producer, Birkedal Hartmann to make a new product called Conjure. Conjure cognac made its debut in Norway in July and will be released in the United States in September. The cognac is said to have hints of vanilla, apricot and dried prunes in it and will retail for $30 a bottle.

Luda also made a few more major moves this weekend announcing his signing to esteemed entertainment and sports agency, CAA. The Creative Artists Agency is the same agency that represents Oprah, LeBron James, and Will Smith. CAA will represent him in all areas including music, acting, endorsements and philanthropy.

Additionally he’ll be starring in Gamer, the high-action thriller about humans controlling other humans in mass player online gaming environments. Gerard Butler, John Leguizamo and Allison Lohman also star in the movie. Gamer hits theaters September 4th.

On top of his entrepreneurial and acting endeavors, his next album titled Battle of The Sexes is scheduled to be released later this fall. The album will be a collaboration project with fellow Disturbing Tha Peace female MC, Shawnna.