Kanye West is expanding his business ventures beyond his music and in talks to release cologne and his own clothing line.
The G.O.O.D. Music Head recently acquired ten Fatburger restaurants through his KW Foods LLC and now is looking to move into fragrances.
The rapper is partnering with bosses at fragrance manufacturer Parlux to produce his own cologne, expected to hit stores next year.
He is also said to be partnering with designers at French fashion house Lanvin to create high-end clothing.
His manager Gee Roberson tells TheDailyBeast.com,
“It’s safe to say that we’ll be doing more strategic partnerships in areas like fashion and design. Music is the foundation for everything Kanye does, but he doesn’t want to be defined only as a musician. He’s really a designer. He designs his sounds, his raps, all aspects of his tour. He wants to do deals where he can have his fingerprints on the product.”
Kanye’s latest album My Beautiful Dark Twisted Fantasy hit stores Monday to rave reviews.