Behind Kodak’s Hip-Hop Inspired Marketing Campaign

By now, you’re probably familiar with seven 15- second commercials which feature either Trey Songz, Pitbull, Drake or Rihanna out and about living the glamorous life of a young, hip celebrities in the studio, at a fashion show, on the tour bus or in their posh apartments.

While we’re used to seeing these artists and their jet-setting lifestyles on a continual basis, we’re not used to seeing them featured to promote a century old brand.

These artists are part of Kodak’s