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Hennessy, as it is known as being the premier Cognac as well as one of the most coveted brands in the history of liquor, will continue its reign in providing unexpected potent shots in the form of music.  It will be hosting its 4th annual Hennessy Artistry Series and will be exclusively hosted by the brand.

The series will spread out into four events which will be headlined by some of Hip-Hop’s elites in the form of Chicago rapper Common as well as Philly’s The Roots, who will also serve as the house band.

“Curating for Artistry has been amazing. We’ve had so much fun hashing out that will flow well with each other,” said co-curator, Questlove of The Roots. “We worked hard to blend talent with us and Common that will surprise and excite the Artistry audience. When all is said and done, Hennessy Artistry will be an experience that folks will talk about for years to come. I, for one, can’t wait to see it all come to play this fall.”

Hennessey Artistry has a history of being the event to highlight and showcase a varied range of talent as it reaches out to local artists as well as well known.  The event has seen the likes of Kanye West, LL Cool J and Ne-Yo.

There are additional surprise performances for the series that will be announced at a later date and some iconic artists may make choose to stop by unexpectedly.

“The Hennessy Artistry series is historically known to showcase the best new and indie talent,” notes Hennessy SVP Andy Glaser. “Previous Artistry events have included artists such as Pharrell, Robin Thicke, The Strokes and Leona Lewis, and Artistry 2009 promises to carry on this tradition.”

Hennessy Artistry Series Schedule follows:

The Shrine, CHICAGO – September 12

The Velvet Room, ATLANTA – September 19

The Corinthian, HOUSTON – October 3

“HALO” NEW YORK @ Terminal 5  – October 7