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An Australian nightclub is promoting breast enlargement surgery as a prize in a controversial lottery which has infuriated body image experts, women’s groups and plastic surgeons.

Sin City Nightclub this week launched posters of well-endowed, lingerie-clad women holding a sign saying “Win a boob job worth $10,000.”

Nightclub owner Jamie Pickering said male and female patrons at the April 3 Ibiza-themed party at the heart of the promotion would be given scratchie-style tickets that would give them either minor prizes or, if their scratchie dictated, a chance to enter the ticket in the barrel for the “boob job” draw.

However, a disclaimer on the promo poster states the prize is actually $10,000 cash, with the nightclub simply suggesting a boob job as a way to spend the windfall.

Women’s Network Australia founder Lynette Palmen said the marketing ploy was aimed at the ”inflated-ego Kardashian crowd” while a spokesman for the Department of Justice and Attorney-General said the Office of Liquor and Gaming Regulation was investigating the promotion.

Ms Palmen said,

”It’s stooping to a new low as a marketing ploy in an image-driven society where cleavage dictates status, We’re now seeing the magazine industry pull back on airbrushing so young women are given a chance to develop naturally without feeling pressured.”

What do you think ladies?  Is this drawing offensive towards you?

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