Odd Future Close To Signing Deal
California hip-hop group Odd Future could be on the verge of signing a major record deal.
According to reports from RapRadar.com, the OFWGKTA collective is rumored to be in talks with RED Distribution/Sony, on a deal which will allow Tyler, The Creator and his band of rebels to keep the creative freedom of independent artists, with the major backing and distribution of a major label.
The group’s manager Chris Clancy released a statement about the possible deal saying:
“It’s based on getting the distribution deal we’ve always envisioned that allows the group to “sign themselves” to their own company and keep their masters. They will have 100% creative control of all aspects of their music, art, and release schedule with no 3rd party participation in outside business. Freedom and ownership was the whole point. Red and Sony know that its in everyone’s best interest to maintain the group’s authenticity and control. They built it, they deserve it. There’s no cheesy hooks or fluorescent liquor product placements in the works.. It’s about to be fun.. and different.”
Under the rumored situation, all Odd Future projects would be released under the same imprint, essentially giving the group their own record label.
If this deal gets done, this could be a win for independent artists, and possibly a reversion to the current major label record deal model.
You know, the deal where major labels get a piece of everything, control creativity and own an artist’s masters, while will only giving artists cents on a dollar per albums sale in return.
Artists everywhere should be rooting for OF right now.